Focus: Transform the workplace into a highly engaged and performing environment. We build on Organization – People – Technology to achieve Competitiveness.

We provide: Cost Savings Solutions and Increased Company Performance & Competitiveness, through our HR comprehensive offerings covering HR consultancy, HR digital solutions, and HR training.

Why FIRM: FIRM provides complete turnkey solutions in HR, covering HR consultancy, HR digital solutions, and HR training, relying on the capabilities of its seasoned Consultants, experts in Organizational Development, Human Resources, Data Analytics, and Information Technology.

Team: Highly experienced and seasoned professionals with an average of 25 years of experience across Family Businesses, Multinationals, and Governments.
To boost companies’ performance and drive businesses towards competitiveness to sustain and thrive through people in the digital economy.
To become FIRMLY known, in the Middle East and Africa, as the Turnkey HR Consultancy powered by People Analytics.

Happiness: The height of Wisdom is Happiness! We firmly believe that a happy organization creates the best results, and we want our clients to do so too!

Customer focus: We enjoy what we do! We focus on serving and creating value. Everything else flows afterward.

Integrity: integrity is thinking, feeling, and acting commensurately. Our minds, hearts, and actions are aligned with our firm beliefs in People's development.

Mastery: in this ever-changing, fast-paced, evolving era Mastery is about Continuous Learning!

Innovation: We are not your regular “IT & HR Consultancy firm”, FIRMLY!

Meet Our Team

Marwan Esta

Founder and General Manager

Marwan is a Human Capital and Organization Development expert with more than 25 years of proficiency in most corporate support functions.
He worked with leading global and regional firms performing in different industries, over the 5 continents.
Marwan combines his management expertise with his engineering background to transform businesses towards competitiveness using Organization, People, and Technology.
Marwan is a telecom engineer and holder of an MBA from ESCP.

Rene Steyn

Principal Consultant

Rene has 30 years in HR career and has designed and delivered solutions across many industries and across the African continent. Her expertise lies in organizational development and talent management solutions. She has extensive experience in reward and performance management and has advised several clients about best practices in People Management.
She has spent several years in Blue Chip companies and has a remarkable track record in Oil and Gas, Construction, Steel Manufacturing, Mining and lately consulting with MNCs.

Khaldoun Dib

Business Advisor and Owner

Khaldoun is a senior business consultant who offers digital transformation strategies and solutions as an innovative path to change ensuring symmetry in clients' information and data with their corresponding market and people.
Khaldoun was the CEO of two multimillion companies operating in Asia (including the Middle East) and Africa.
He is a Mechanical Engineer by profession; who topped it up with an MBA, a master's degree in Organizational Leadership, and numerous accredited certificates in Digital Transformation.

Nelly El Khazen

Senior Consultant & Executive Coach

Nelly is a Senior HR Professional with more than 20 years of experience in human resources management and organizational development. Her expertise includes change management, conflict resolution, negotiation, succession planning, executive coaching, and talent acquisition and development. She has worked with medium to large size corporations in the fields of construction, building material, retail, fashion, and manufacturing, in such renowned international organizations as Mitsulift, Equipment Group, Retail Group, and Debbas Group.

Ali Alkhalaf

People Analytics Expert

Dr. Ali Alkhalaf is a business consultant with experience in Data Analytics, Human Resources, Organization Development, and Organization Change, along with research and presentation experiences focusing on delivering end to end analytics solutions for business problems in different industries; including oil & gas, power supply, sales, and retail.
Ali is a Ph.D. and master's holder from Penn State University, United States, and graduated in Management Information Systems from King Fahd University of Petroleum and Minerals.